Key responsibilities

• Content Strategy: Research the industry & competitors in order to craft our Content Strategy that will be executed in collaboration with our Content Marketing Team.

• Marketing Strategy: Developing a comprehensive marketing strategy aligned with the company's goals and objectives.

• Campaign Planning and Execution: Creating and executing marketing campaigns across various channels such as digital media, print, television, radio, social media, and events.

• Brand Management: Managing the company's brand identity and ensuring brand consistency across all marketing materials and communication channels.

• Market Analysis and Competitor Research: Conducting market research to identify customer needs, preferences, and market trends.

• Marketing Collateral and Content Development: Overseeing the creation of marketing materials such as LP’s, brochures, ads, and videos.

• Budgeting and Resource Allocation: Developing and managing the marketing budget, allocating resources effectively to achieve marketing objectives, and ensuring the best return on investment (ROI) for marketing activities.

• Cross-functional Collaboration: Collaborating with other departments such as sales, product development, and customer service to align marketing efforts with overall business strategies.

• Marketing Analytics and Reporting: Monitoring and analyzing key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.

• PPC Strategy & Management: Developing, implementing, and optimizing PPC campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn. Analyzing campaign performance to improve click-through rates (CTR) and conversion rates (CR).

• Ad Copy and Creative Optimization: Working with the creative team to ensure compelling ad copy and design that maximizes ROI in paid search campaigns.

• Keyword Research & Bid Management: Conducting thorough keyword research and optimizing bidding strategies to maximize budget efficiency for paid search campaigns.

Requirements

• Experience with Content Creation & Copywriting.

• PPC Expertise: Strong experience in setting up, managing, and optimizing Google Ads campaigns, as well as Facebook, Instagram, and LinkedIn ad campaigns.

• Analytics Skills: Proficient in Google Analytics and other website analytics tools to track PPC campaign performance and other marketing efforts.

• Demonstrable experience in marketing together with the potential and attitude required to learn.

• Proven experience in identifying target audiences and creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate.

• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.

• A sense of aesthetics and a love for great copy and witty communication.

• Up-to-date with the latest trends and best practices in online marketing and PPC advertising.

• PPC Campaign Analytics: Skilled in tracking and optimizing PPC campaigns to achieve optimal cost-per-click (CPC), ROI, and customer acquisition cost (CAC).

• BSc/MSc degree in Marketing or related field (but experience > degrees)

• Thrive in working in a fast-paced collaborative environment.

• Value autonomy and transparency.

• Has a ‘default to action’ mentality.

• Self-starter and deeply motivated to deliver.