Position Overview 

We are seeking a motivated and results-driven Sales Development Representative (SDR) to join our growing marketing and sales team. This is a specialized role focused exclusively on the top of our sales funnel - prospecting, qualifying leads, and setting appointments for our Account Executives. You will not be responsible for closing deals, but rather for identifying and qualifying potential customers who are the best fit for our product. This role is perfect for someone who wants to master the art of prospecting and build a foundation for a successful sales career. 

Key Responsibilities 

Lead Qualification & Discovery 

• Research and identify high-potential prospects using tools like Apollo.io, LinkedIn Sales Navigator, and industry databases 

• Build targeted prospect lists based on our Ideal Customer Profile (ICP) criteria 

• Conduct market research to understand prospect companies, industry trends, and competitive landscape 

• Use multiple channels for outreach including cold calling, email sequences, LinkedIn messaging, and social selling 

• Apply BANT (Budget, Authority, Need, Timeline) qualification framework to assess prospect fit 

• Evaluate decision-making authority and buying process within prospect organizations 

• Determine technical and business requirements to ensure product-market fit 

• Disqualify prospects who don't meet established criteria to optimize team efficiency 

Pipeline Management & Reporting 

• Maintain accurate and up-to-date records for inbound leads in Pipedrive CRM 

• Generate daily, weekly, and monthly activity and results reports 

• Analyze conversion data to optimize prospecting strategies and messaging 

Required Qualifications 

Experience & Education 

• 0-2 years of sales, business development, or customer-facing experience 

• Bachelor's degree preferred, but not required with relevant experience 

• Previous experience in prospecting/research, lead generation, or cold calling is a plus 

• Customer service or retail experience demonstrating communication skills 

Technical Skills 

• CRM Proficiency: Working knowledge of Pipedrive or similar systems (Salesforce, HubSpot) 

• Prospecting Tools: Familiarity with LinkedIn Sales Navigator, Apollo.io, or similar platforms 

• Communication Platforms: Proficiency with email automation, phone systems, and video conferencing 

• Research Skills: Ability to research companies, industries, and prospects using various online sources 

• Great communication skills in English (written, verbal) 

Core Competencies 

• Research & Analysis: Strong investigative skills to identify prospect needs and pain points 

• Organization: Exceptional time management and ability to prioritize high-value activities 

• Coachability: Eagerness to learn and implement feedback for continuous improvement 

You'll excel in this role if you: 

• Enjoy research and detective work to find hidden opportunities 

• Are energized by talking to new people every day 

• Take pride in setting up your teammates for success 

• Are competitive and motivated by clear metrics and goals 

Application Requirements 

Please submit: 

1. Resume highlighting any sales, customer service, or communication-related experience

2. Brief Response to: "Describe how you would research and approach a prospect you've never spoken to before" 

3. Optional: Examples of cold outreach you've done (emails, LinkedIn messages, etc.) 

Interview Process 

Stage 1: Phone Screening (15 minutes) 

• Background discussion and role fit assessment 

• Basic communication skills evaluation 

Stage 2: Skills Assessment (30 minutes) 

• Prospecting Exercise: Research a target company and develop outreach strategy (task given in advance)

• CRM Navigation: Basic Pipedrive functionality test

Stage 3: Team Interviews (60 minutes) 

• Peer Interview: Meet with current sales and marketing team and direct manager

Stage 4: Offer